What does it mean to be a sustainable skincare brand?

There are many ways to define sustainability in beauty and cosmetics. From ingredient sourcing to packaging, environmental impact is increasingly informing how makers formulate, manufacture, and even distribute their products. The idea is that by reducing waste and harm to the natural world, we can still enjoy the everyday rituals that bring us joy, while also working to preserve our beautiful planet for future generations. 

With this in mind, MARIAM EM is a brand committed to reducing waste by using Post-Consumer Recycled (PCR) packaging for all of our containers, minimizing marketing materials and PR packaging where possible, and moving towards our long-term goal of offering refillable packaging in the future.

We hope you’ll join us in being part of the sustainable movement!

Curious about how to know if your products actually live up to their sustainability claims?

With so much talk these days around 'clean beauty' and eco-friendly skincare, it can be challenging to know who to trust.
Unfortunately, within the industry, many companies have a tendency to take advantage of today’s conscious consumers using misleading marketing practices known as “cleanwashing” or “greenwashing.”

In order to avoid falling for these traps, we recommend always doing your research by looking into a brand's values and formulation philosophy.

At MARIAM EM, our approach is to partner with expert cosmetic chemists to intentionally create the safest, most effective, and highest quality product for you to safely enjoy!

By holding beauty brands accountable and demanding better, we can all work together, to set a higher standard of sustainability going forward.